Sports & Recreation
Founded in 2015
Suda is the most important outdoor community in Latam, where thousands are inspiring others to find their next adventure. We want to motivate you to live new experiences in contact with nature and to discover and share routes for more than 30 outdoor sports. Our app is an essential tool for people who love adventure & nature.
Project Area: Strategy
Project team size: 6-10
Learning Outcomes: Market Research, Marketing, Growth Strategy, Market Research, Marketing, Growth Strategy
Project description, objectives:
SUDA is an App for smartphones that tells you where your next outdoor adventure could be, in more than 30 sports. If you want to MTB, sail, skydive, hike, paraglide, or even skydive while enjoying nature, you found the right place.
We answer the essential questions that any outdoor enthusiast should answer before going outside: Where can I practice my sport? Where can I find a friend to practice with? What kind of equipment do I need?
Our model comes from promoting different brands that want to have a position in the industry, always contributing to great user experience and in this case, the brand recommends places/routes where the people can go with their products (example; Aconcagua by TNF, we show the route, pictures, description & products that are needed to go there. Like a 4 season tent. We also have Challenges; digital events with no physical activation, reducing big amounts in brands budget, able to move people all around the country.
Every activity uploaded in SUDA has recommended equipment that drives people to our brands' e-commerce.
After raising its third round of private funds, SUDA is preparing to find a big global partner in developed countries, and take a big step in terms of community and incomes.