Project description, objectives:
Zeetech TICS has developed PAJE, the Judicial Electronic Administration Platform, a 100% digital, modular, and AI-based system designed to transform judicial processes through automation, transparency, and data-driven decision-making. PAJE enables courts to manage the entire judicial process —from the electronic filing of a lawsuit to the final judgment issuance— in a secure digital environment that complies with the Mexican National Code of Civil and Family Procedures (CNPCyF).
In addition, Zeefirma, Zeetech’s Advanced Electronic Signature System, complements PAJE by providing a sovereign, auditable, and cryptographically traceable e-signature solution that ensures the legal validity of electronic acts.
Currently Zeetech is focused on implementing this AI model in other Mexican states, including Veracruz and Yucatán, and works with governmental agencies, attorneys, and notaries
Our challenge is to scale and adapt both systems internationally, identifying market entry paths in Latin America that align with each region’s judicial and data protection frameworks. We seek the MBA team’s expertise to help us design a global expansion strategy that integrates market analysis, regulatory compliance, partnership mapping, and business scalability models.
Zeetech aims to position PAJE and Zeefirma as flagship solutions for judicial digitalization in emerging and mature legal systems across LATAM.
The MBA project will support Zeetech in:
- Building a go-to-market strategy and regulatory roadmap.
- Developing alliances with public institutions, technology partners, and judicial bodies.
- Establishing a scalable operational model that balances legal compliance, security, and profitability.
Project purpose
The purpose of this collaboration is to strengthen Zeetech’s international presence as a Latin American pioneer in AI for justice.
By expanding PAJE and Zeefirma across Colombia, Chile, and either Peru or Argentina, the company seeks to:
- Accelerate judicial digital transformation and reduce case resolution times through automation.
- Promote data sovereignty and ethical AI in judicial systems.
- Foster interoperability and transparency in government processes.
- Position Mexico as a regional hub for AI-driven legal innovation.
The expected outcome is a scalable expansion plan supported by academic research, cross-border regulatory insight, and strategic recommendations.
Deliverables:
Zeetech primary needs in this project are market research and diagnosis for new countries, rather than technical expertise, as the company has in-house specialists in AI and the judicial sector. Zeetech is looking for a plan or diagnosis of what actions they need to take to successfully enter new markets in Latin America.
The students will focus on three priority countries: Colombia, Chile, and a choice between Peru or Argentina.
The company is also interested in starting with the local Mexican market expansion and the broader Latin American market because the legal procedures are generally similar across these regions
The MBA team will focus on developing a strategic and regulatory roadmap for Zeetech’s global expansion, encompassing the following areas:
1. Market Analysis
- Identify opportunities and adoption barriers for AI-legaltech platforms in LATAM and Europe.
- Evaluate competitive landscapes and regional needs in justice digitalization.
2. Internationalization Strategy & Legal Compliance
- Assess local regulatory frameworks for electronic signatures, data privacy, and judicial digitalization.
- Develop recommendations for compliance adaptation and certification alignment.
3. Strategic Partnerships & Business Model
- Propose alliances with ministries of justice, judicial councils, and technology providers.
- Design a sustainable business model for multi-country deployment (e.g., SaaS, licensing, or institutional agreements).
4. Expansion KPIs & Operational Plan
- Define measurable indicators for scalability, adoption rate, and institutional engagement.
- Recommend a phased rollout plan with milestones for 2026–2028.
