Project Details
Project: Promed Medical Logistics

Company Profile

Promed is a regional value-adding distributor for major medical and laboratory devices manufacturers. Established in 1968, the company focuses on serving Central America and the Caribbean, with offices in Costa Rica, El Salvador, Dominican Republic, Guatemala, Honduras, Panama, Belice, Nicaragua, and Puerto Rico.

Project Information
  • Project Area: Strategy

  • Project team size: 6-10

  • Learning Outcomes: Logistics & Supply Chain, Operations, Research & Development

Project description, objectives:

Promed seeks to grow its service portfolio to: 

  • Enable better integration with its service and product suppliers
  • Capture a segment of the logistics market that is not already controlled by existing competitors


  • Market assessment for logistics services in Promed markets, including competitor analysis
  • Report defining assessment of new potential business model, including strategic recommendations

Additional comment:

Medical Logistics Provider with the main Scope in Central America and the Caribbean and future scope that could include all of Latin America.