Project Details
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Project: Monetization system

Company Profile

Remedin is an application for purchases at nearby pharmacies that operates integrated with stocks, checks the availability of products, and compares prices in real-time, performing the entire purchase flow until the delivery to the customer.

Project Information
  • Project Area: Finance

  • Project team size: 3-5

  • Learning Outcomes: Strategy, Growth Strategy, Financial Planning & Analysis

Project description, objectives:

Drug store retail in Brazil holds about 78,000 active pharmacies, from which 52,000 are small pharmacies that serve the population of peripheral areas out of urban centres. However, these pharmacies get only 30% of the sales. This market is dominated by 28 large groups that get almost 50% of all sales with only 9,000 stores. In this scenario, there is a clear cartelization process imposed by large groups that have better commercial conditions. Facing these issues, small pharmacies need to find ways to become more modern, competitive, and attractive, otherwise, they will go bankrupt.

Remedin chose a business model oriented by short term demand focused on B2B2C System, creating an immediate connection between pharmacies and customers through technology. We also increased sales and offered low prices, providing a good experience for users. This happens because of our exclusive app for small businesses in which monetization is based on a monthly license plus a fixed fee per order made through the App.

The company will also make money by offering advertising spaces for the beauty industry, with charges collected in the following month. In the short run, we aim to connect those pharmacies to distribution centres and industries in an agile and objective way, generating better negotiation conditions between players and creating a large collaborative and sustainable chain. We look forward to encouraging improvements in inventory management of pharmacies and to feed the Distribution System with Sales Data Reports.

We also plan to be connected to the Public Health System providing statistical data based on the consumption behaviour of medicines. Generating real-time information so epidemic situations can be controlled in a more effective way.

As explained before, our current monetization system relies solely on the income from pharmacies that use our system – monthly license plus a fee per order. This brings us a great dependence on this source of revenue and also there is the risk of default from pharmacies. Moreover, we would like to grow and anticipate revenues in order to use this money to make investments in the company in the short term.

Taking this into account, Remedin is seeking to improve the current monetization system and also to find new ways to monetize its business.

Deliverables:

Our key objective is to improve our monetization system into an innovative and efficient way in the short run, by optimizing our charging process, considering administration credits, and transactions possibility.

Remedin would like the students to: 

  • Help improve its current monetization system: thinking about ways to anticipate revenues from the pharmacies and also avoiding default
  • Suggest new ways to monetize the business and assess their pros and cons
  • A financial plan that shows how will the new charging process work as well as to guide us into the transition from the present model to the newly proposed one